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Most year 12’s don’t know what Clearing is. Should we be worried?

In early June, the Education team were invited to a UCAS Fair at the University of East London...

Clearing’s evolution throughout the pandemic and predictions for 2022

Students achieving higher grades and the effect this would have on undergraduate acceptances was a subject of many discussions last year...

The TikTok Revolution in Higher Education

A lot has been said about why TikTok is the platform of the moment, attracting young (and not so young) creators and audiences alike....

Is there value in digital Out-of-Home advertising for student marketeers?

Student marketing strategy is a combination of thinking, planning and reacting...

An interview with The National House Project's Young People’s Participation and Development Worker, Rosie Blackett by Penna Education's Oona Venermo

There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university...

An interview with Penna's Head of Performance Media Nabil Verdickt by Penna Education's Jack Thorogood and Andy Collins

In this episode, we explore the power of Programmatic advertising for attracting potential students.

Marketing to parents and care givers – what do they want from the student marketing process?

Our Head of Education, Jane Johns, conducted some research with parents and care givers to discover what they really want from the university marketing experience...

Diversity, inclusion and your university marketing strategy. How to ensure your student attraction campaigns have D&I at their heart

What can marketeers do to ensure equal access to higher education, for students from a variety of backgrounds and communities?

International Day for the Remembrance of the Slave Trade and its Abolition - a discussion with Louise Darkwah, Leah James and Alexis Curtis-Harris

Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition?