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The TikTok Revolution in Higher Education

A lot has been said about why TikTok is the platform of the moment, attracting young (and not so young) creators and audiences alike....

Is there value in digital Out-of-Home advertising for student marketeers?

Student marketing strategy is a combination of thinking, planning and reacting...

An interview with The National House Project's Young People’s Participation and Development Worker, Rosie Blackett by Penna Education's Oona Venermo

There are 11,000 school leavers each year who are also leaving the care system. Some of them have big dreams of starting higher education at university...

An interview with Penna's Head of Performance Media Nabil Verdickt by Penna Education's Jack Thorogood and Andy Collins

In this episode, we explore the power of Programmatic advertising for attracting potential students.

Marketing to parents and care givers – what do they want from the student marketing process?

Our Head of Education, Jane Johns, conducted some research with parents and care givers to discover what they really want from the university marketing experience...

Diversity, inclusion and your university marketing strategy. How to ensure your student attraction campaigns have D&I at their heart

What can marketeers do to ensure equal access to higher education, for students from a variety of backgrounds and communities?

International Day for the Remembrance of the Slave Trade and its Abolition - a discussion with Louise Darkwah, Leah James and Alexis Curtis-Harris

Did you know, today is International Day for the Remembrance of the Slave Trade and its Abolition?

An interview with Robert Gordon University's Senior Marketing Manager Sarah Gilmour by Penna Education's Andy Collins

From TikTok to the trends making students tick, Robert Gordon University have produced some seriously innovative marketing of late