Current role: Director of Marketing and Communications at Queen Margaret University
Why did you join the EAB?
To learn from the great community of senior higher education marketers, and agency experts, and to share knowledge with them.
What key aspects you feel need to be discussed/addressed across our sector?
With marketing, marketing technologies, and the operating environment changing so fast, there is always lots to discuss. On my mind at the moment is capitalising on technological developments, for example to all allow better personalisation in marketing communications, and to allow better evaluation of return on investment. More broadly, keeping abreast of the impact of AI in its widest sense seems key, along with consideration of the impact of the demise of third party cookies on advertising, the impact of changing demographics on the pool of prospective students, and the legislative context. Those are just a few examples of topics worth discussing.
What do you think of the EAB sessions?
I enjoy the diversity of content and the informal approach. I like the fact that presentations are brief and to the point.