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Meet the team

Jane Johns

Director of Education

Leads the team in all aspects whilst working closely client side at senior management level. Working with universities across the HE spectrum and promoting the Penna ethos of interacting at all levels not interrupting.

Jack Thorogood

Lead Client Partner

Leads on client service and delivery across our education portfolio. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

Olivia Power

Senior Client Partner

Joined Penna Education recently to work alongside Jack and Jane in leading the client services element of the team. Brings a wealth of experience having worked in the education marketing sector for almost 15 years, both agency and media side.

Ellen O'Neill

Senior Client Manager

Strong background in digital and social media whilst providing data insight and monitoring campaign performance across all clients. Expert at the day-to-day management of all communications and client service and delivery needs in the student recruitment space.

Lucy Kelly

Senior Client Manager

Highly experienced within the sector having worked at two previous agencies and now fills a vital role within the team at Penna. First point of contact for her portfolio ensuring clients have a trusted and knowledgeable team member with excellent attitude, attention to detail and communication skills. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

Phoebe Dalla Mura

Client Manager

With prior experience in out-of-home advertising as a campaign manager, she has the expertise to oversee the entire campaign process effectively, all the while delivering exceptional customer service. Her MSc in psychology equips her with extensive problem-solving and communication skills that are essential for nurturing and establishing client relationships

Odette Treadwell

Education Research Strategist

Experienced agency professional who is a core member of the Penna team where she demonstrates daily her expertise, creative thinking and problem-solving skills through the planning of multi-layered campaigns for her client base. A true asset to the Penna team. Fully versed in the world of performance media marketing.

Kornelia Korol-Hill

Education Research Strategist

An integral part of Penna’s Education Practice. Applying analytical research skills in order to support client projects and campaigns whilst also employing her tremendous relationship-building strengths and innate sense of detail. Her genuine affection for and interest in the education sector contribute to her producing outstanding reports, insights and valued contribution for both bespoke and annual marketing campaigns.

Elena Aronson

Client Delivery Manager

With vast agency experience, her responsibilities include supporting Penna’s portfolio of Student Marketing clients with their day to day requirements whilst building collaborative relationships internally and externally and maintaining high level of professionalism and support.

Emily Hill

Client Delivery Manager

Emily started her Penna career in Autumn 2019 working with a wide range of public sector clients. Promotion to Senior Account Coordinator followed swifty in Spring 2020 where her skills were utilised across Higher Education & Local Government accounts, devising and supporting on multi-media recruitment campaigns. Returning from maternity leave in early 2023, Emily moved across to the education team where she currently supports on a wide range of university accounts for both UK and International student recruitment.

Sophie Burnett

Paid Media Manager

Sophie has over 5 years of experience working in digital marketing, with a speciality in paid search and paid social. Starting out in retail, she worked on paid search and SEO for UK and international clients across budget and luxury sectors from Dickies workwear to Vivienne Westwood.

After working in retail, she worked very closely with small businesses to generate leads through paid media, analyse website UX and manageCRMs.Working with Penna since 2021, Sophie is a paid media manager as part of the performance media team, specialising in Education clients but also experienced in generating recruitment leads through several digital channels.

Mohamed Ali

Paid Media Specialist

Mohamed works across Paid Media within the team. Previously Mohamed worked as a Paid Search specialist across a range of sectors within agencies. Here at Penna he enhances multi-channel performance for all of our education clients by merging his own undergraduate and postgraduate experience with his Paid Media expertise.

Hannah Holroyd

Social Media Manager

Hannah works across a range of clients in her role as a Social Media Manager: Barclays, Tesco, Schroders and Ofwat to name a few and across a variety of campaigns from graduate to experienced hire campaigns. 

Before joining Penna Hannah worked for an Estate Agency as part of their internal marketing team and gained a professional qualification in Digital Marketing whilst there. Hannah also interned at a Social Media Agency in Melbourne working across B2C campaigns for the likes of Clarins and local Australian brands like Décor and BrewArt.

The Extended Team

Kathryn Kempster


Kathryn brings with her extensive industry experience and a pedigree in building meaningful and sustainable relationships with senior clients, through building deep insight into their strategic requirements. She has significant experience supporting complex commercial clients operating in a competitive global talent market. In particular, she has worked with her clients to solve their challenges utilising contemporary digital talent marketing techniques, reflecting the latest development in recruitment technology, and resulting in greater diversity and return on their recruitment investment.

Kathryn joined Penna in 2020, prior to that she was Regional Vice President for AIA Worldwide, London. Since joining us at Penna, she has successfully supported the company’s drive to support UK companies and multinationals in the commercial and public enterprise sectors

Keith Pilling

Chief Operating Officer

Keith’s worked in the recruitment industry for over twenty years. Like most of us, recruitment wasn’t his early career ambition; he wanted to be a racing driver. Due to a tragic lack of talent, this didn’t work out. So, he joined Austin Knight as a graduate trainee and honed his resourcing skills over the next few years with Havas, Hodes and then as Board Director with Tribal. Keith then joined Penna’s recruitment business in March 2011 with a brief to re-organise the business and return it to profit. This worked out. Adecco purchased Penna in May 2016 for £105m. Unfortunately (for Keith) he wasn’t a major shareholder and he remains as Penna’s Chief Operating Officer, responsible for sales, operations and ultimately delivery on budget. He currently leads the business alongside his two more talented co-directors.

Alexis Curtis-Harris

Diversity and Inclusion Lead

Alexis joined Penna in 2014 after spending seven years at Capita Resourcing and Reed Professional Services where she worked on large-scale resourcing strategies and digital projects for clients including the Office for National Statistics, Barclays Retail and the BBC. 

Alexis brings her D and I expertise to the operational delivery of end-to-end recruitment solutions and oversees our attraction, selection and assessment work to ensure it promotes the highest standards of diversity and inclusion. Alexis plays a client-facing role with clear responsibilities for strategy and programme development relating to diversity and inclusion in engagement, attraction and selection.  Alexis regularly advises clients such as Metropolitan Police, Homes England, St James’s Place, NetworkRail, The Bank of England and other government bodies and local authorities on their D&I strategies, learning and development, knowledge sharing, equality impact assessments and enabling inclusive recruitment.

Sue Atkinson

Commercial Director

A member of our senior leadership team, Sue has a governance role managing and inputting Penna’s overall strategy. She’s spent 25 years in recruitment in a variety of resourcing and attraction related roles from delivery and project management to strategic development and agency director. During her career Sue has gained extensive and in-depth knowledge of both the employment arena in general and the recruitment industry. She has successfully delivered resourcing projects on behalf of a diverse portfolio of clients from blue-chip commercial organisations to central government and local authorities and educational establishments including EDF, Police Scotland, Kent County Council, and the University of Cambridge.

David Hickling

Head of Project Management

David’s career in recruitment marketing and communications spans well over 20 years starting out in the media sales teams of The Guardian and the Evening Standard before moving agency-side, first with AIA and then joining Barkers (part of Penna since 2009) in 2000.

In addition to managing the people managing projects to produce websites, videos, largescale print, online assessment tools and more besides, David is very hands-on and a project manager in his own right. Acting as the key interface between your Client Partners and all the other delivery specialists at your disposal, David will ensure a high level of support and timely delivery on any complex projects we undertake for you.

Tristan Moakes

Strategy Director of Attraction and Communications

As Strategy Director at Penna, Tristan’s role is to help organisations understand talent attraction problems and find ways to solve them. With 15 years’ experience working in employer brand marketing, he has worked companies from a wide range of sectors in the UK and globally. Starting out as a developer and with an MSc in IT, his main interest has always been the impact of technology on work and society.