Meet the team

Leads the team in all aspects whilst working closely client side at senior management level. Working with universities across the HE spectrum and promoting the Penna ethos of interacting at all levels not interrupting.

Leads on client service and delivery across our education portfolio. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

Joined Penna Education recently to work alongside Jack and Jane in leading the client services element of the team. Brings a wealth of experience having worked in the education marketing sector for almost 15 years, both agency and media side.

Strong background in digital and social media whilst providing data insight and monitoring campaign performance across all clients. Expert at the day-to-day management of all communications and client service and delivery needs in the student recruitment space.

Highly experienced within the sector having worked at two previous agencies and now fills a vital role within the team at Penna. First point of contact for her portfolio ensuring clients have a trusted and knowledgeable team member with excellent attitude, attention to detail and communication skills. Google Analytics, Ads, and Facebook certified - fully versed in the world of performance media marketing.

With prior experience in out-of-home advertising as a campaign manager, she has the expertise to oversee the entire campaign process effectively, all the while delivering exceptional customer service. Her MSc in psychology equips her with extensive problem-solving and communication skills that are essential for nurturing and establishing client relationships

Experienced agency professional who is a core member of the Penna team where she demonstrates daily her expertise, creative thinking and problem-solving skills through the planning of multi-layered campaigns for her client base. A true asset to the Penna team. Fully versed in the world of performance media marketing.

An integral part of Penna’s Education Practice. Applying analytical research skills in order to support client projects and campaigns whilst also employing her tremendous relationship-building strengths and innate sense of detail. Her genuine affection for and interest in the education sector contribute to her producing outstanding reports, insights and valued contribution for both bespoke and annual marketing campaigns.

With vast agency experience, her responsibilities include supporting Penna’s portfolio of Student Marketing clients with their day to day requirements whilst building collaborative relationships internally and externally and maintaining high level of professionalism and support.

Emily started her Penna career in Autumn 2019 working with a wide range of public sector clients. Promotion to Senior Account Coordinator followed swifty in Spring 2020 where her skills were utilised across Higher Education & Local Government accounts, devising and supporting on multi-media recruitment campaigns. Returning from maternity leave in early 2023, Emily moved across to the education team where she currently supports on a wide range of university accounts for both UK and International student recruitment.

Sophie has over 5 years of experience working in digital marketing, with a speciality in paid search and paid social. Starting out in retail, she worked on paid search and SEO for UK and international clients across budget and luxury sectors from Dickies workwear to Vivienne Westwood.

After working in retail, she worked very closely with small businesses to generate leads through paid media, analyse website UX and manageCRMs.Working with Penna since 2021, Sophie is a paid media manager as part of the performance media team, specialising in Education clients but also experienced in generating recruitment leads through several digital channels.

Mohamed works across Paid Media within the team. Previously Mohamed worked as a Paid Search specialist across a range of sectors within agencies. Here at Penna he enhances multi-channel performance for all of our education clients by merging his own undergraduate and postgraduate experience with his Paid Media expertise.

Hannah works across a range of clients in her role as a Social Media Manager: Barclays, Tesco, Schroders and Ofwat to name a few and across a variety of campaigns from graduate to experienced hire campaigns. 

Before joining Penna Hannah worked for an Estate Agency as part of their internal marketing team and gained a professional qualification in Digital Marketing whilst there. Hannah also interned at a Social Media Agency in Melbourne working across B2C campaigns for the likes of Clarins and local Australian brands like Décor and BrewArt.